A new visual language for Ferrari design.
Ideation sketched by hand and rendered in Photoshop. Rims were designed in Illustrator and then imported for modeling in Softimage XSI.
Modeled in Softimage XSI/3ds Max and rendered in Vray
Reviving old concepts in 3D and exploring graphic aesthetics to create a new branding/visual theme for a Ferrari track-based car.